About

We inspire you to chase adventure, stay active in your own unique way, and always look good doing it. We strive to responsibly outfit those journeys with respect for the planet and its people. We commit to education and exploration in the name of progress, so we can all create positive change.

Whether you’re commuting to work or wandering the globe, rest assured we’ve been there, and have used these moments to design our products with sustainability and style.

The clothes we wear tell a story.

From the fields where our organic cotton and hemp are grown, to the factories where our clothing is assembled. From the chemicals that need to be carefully managed, to the way we package and ship each style—everything we do is for the planet and its people. Sustainability has been part of our prAna DNA from day one—and doing things right is just what we do.