About

From the mountains of Colorado to the beaches of California, and Portlands in Maine and Oregon, to main streets across the country, there’s a Toad just about everywhere these days. But like most great things, it all started with humble beginnings: just one woman in a garage in Telluride, CO making handmade toque hats for her friends. It was 1991 and fleece hats were all the rage – right up there with REM singles and two-way pagers.

Choosing sustainability isn't the easy route, it's the only route.

The apparel industry is the fourth largest polluter of air and water on Earth. The solution? Go sustainable, or go nude.

Minimizing our environmental impact and helping clean up the apparel industry
is an integral part of our business ethos.